About me

My name is Anastasia Pelikhova, I am a certified coach of the International Coaching Federation ICF.

My core area of interest & expertise is coaching clients to achieve their goals both professional and personal . I also specialize in self-realization and helping customers to find their dream profession.  I also can support you in gaining self- confidence and inner reliance and finding a balance between different areas of life.

I work with many other requests as well. You can write me and I will honestly answer if I can help in your specific situation.

In facts and figures about me

  • Certified ICF Coach
  • Studied coaching according to the standards of the International Coaching Federation ICF at the
    Academy of Professional Coaching 5Prism
  • I have been working with coaching methods since 2018
  • I tried myself in 6 different professions and found my dream job
  • More than 10 years of experience in managing teams and projects
  • Became a leader at 24 y.o.
  • Studied for a new profession and opened my own company while on maternity leave
  • I successfully combine work, family, sports, study, travel and always find time to be with myself

My values in coaching

In my work as a coach, I adhere to the standards of the International Coaching Federation (ICF), which was established in 1995 and is currently the world's largest coaching organization, uniting more than 50,000 coaches in more than 150 countries. 

One of the key targets of this organization is to maintain the reliability and quality of coaching in the global community. The organization has developed a number of documents (Coach Code of Ethics, List of Coach Competencies and Competency Markers) that regulate the work of ICF-certified specialists. For me these standards are the key reference points in my work.

My key principles in working with clients are openness, neutrality and partnership. It is extremely important for me to create a safe, relaxed atmosphere in sessions, as I believe that only in such an surrounding truly deep results be achieved.

How can I support you?

You will get a definitely value of coaching sessions with me if:

  • you want to move on & develop, but don't understand where exactly do you want to get
  •  strive for more, but there is no self-confidence 
  • there are ambitious goals, but for some reason you are ot acting 
  • want to reach a new financial level, but do not understand how 
  • you feel that energy is leaking somewhere and there is no strength for anything 
  • want to devote more time to yourself and your development, but always choose family’s interests

As a result of working with me you will be able to:

  • understand your true desires and formulate goals that inspire you 
  • prioritize and structure your life
  • Gain confidence in yourself and your abilities
  • Learn to rely on yourself and stop depending on other’s opinions
  • Determine your path to financial well-being
  • Realize where you are losing energy and where to find a source of strength to achieve your goals
  • Learn to keep balance and combine work, family, leisure and hobbies and find time for yourself

My path to coaching

My journey into coaching began in 2018, when, while working for a large international company, I first learned about coaching at an executive training. I very clearly remember the feeling when I first heard in theory about the possibility of such an approach to self-development and achieving goals, and then on the same day I tried it in practice for only 15-20 minutes. 

It was delight mixed with a touch of surprise and complete incomprehension why this technology is not used by everyone. Then I clearly decided that I want to learn more about this technique, I want to apply it in my work as a leader and in my personal life to achieve my life goals.


After that, there were several more trainings, I actively used coaching in working with my teams, I had many hours of work with different coaches, mostly with professional requests. The most memorable bad experience with a coach was when I asked to end the coaching session in 10 minutes and I physically wanted to run away. Then I learned that coaches are not only cool. There was a desire to become a really good coach.

And in 2022, when I had free time on maternity leave, as a person who does not know how and does not like to sit idle, I decided to combine caring for my daughter with getting the education of a coach, which I had long dreamed of. In 2023, I completed the “International Coach” course at the 5 Prism Coaching Academy, which is the only one in the Russian-speaking area that gives the Level1 certificate of the International Coaching Federation ICF.

My path to coaching

Starting from my very childhood I clearly knew that I would become a journalist. And I consistently moved in this direction - from the 7th grade I already had publications in various magazines, I took journalism and literature courses, graduated from the School of Journalism , wrote and published a lot.

After school, I entered the History Department of Moscow State University with the only goal of obtaining a fundamental humanitarian education that would help me to become a good journalist. From the 1st grade I worked as a freelance journalist for two magazines and at the age of 19 I received an offer to become a deputy editor-in-chief of a publishing house. But then life happened - I found out that there is corruption, paid-for articles and bribes. Disappointed in the publishing house and at the same time in the whole profession at once, I left this area and went to seak for myself from the very scratch.

Then there was teaching, sales, a bit of marketing and customs. And in 2012 one of my students really wanted to work with me and for some reason was sure that I could be of benefit to the company where she worked. Thus began my 10-year partnership with Bosch & Siemens, a manufacturer of household appliances. There I went from a beginner logistics specialist to the head of business process optimization, getting into my first leadership position at 24 years old. From the same company Bosch & Siemens I received an offer to manage optimization projects in Sweden.

A bit of a personal

Family plays a key role in my personal life. I am married and together with my husband we are raising two children - my husband's teenage son and our little daughter. Currently, I try to spend as much time as possible with my daughter and involve her to my favorite activities.

Both in my profession and in my personal life, I am interested in trying new things and much of what I try stays with me for a long time. I love foreign languages and at the moment I can say I am familiar with English, German, Swedish, Spanish (Latin doesn't count, I think) with varying degrees of success.

I can’t imagine my life without sports and regularly do running, weight training in the gym, swimming, yoga, stretching, dancing, volleyball… the list can be prolonged and it is constantly updated Development is one of my core values, so I am constantly studying in different areas. Normally I go through 4-5 trainings at the same time.

Another important part of my life is travelling. To take trips every 2-3 months, at least small ones, is an absolute necessity for me. I dream of traveling several times a month and I am sure that I will fulfill this dream soon